Media Kit

Press & media resources.

Everything you need to write about, feature, or partner with Sidekick — boilerplate copy, brand assets, key facts, and a press contact. For questions or interview requests, reach us at media@sidekickplatform.com.


About Sidekick

Boilerplate copy

Approved descriptions for articles, listings, and event programs. Please use as written.

One line

Sidekick turns approved content into branded knowledge channels where audiences get source-attributed answers from trusted expertise.

One sentence

Sidekick Platform helps enterprises, institutions, and expert creators convert approved documents, videos, podcasts, research, training materials, and websites into branded conversational channels where audiences can ask questions and receive answers grounded in source-attributed content.

One paragraph

Sidekick Platform is an AI knowledge platform that helps enterprises, institutions, and expert creators turn approved content into branded conversational channels. Organizations and experts upload source material such as documents, PDFs, videos, podcasts, research, training content, and websites; Sidekick then lets audiences ask questions in plain language and receive answers grounded in source-attributed material they can verify. Built for environments where accuracy, ownership, and trust matter, Sidekick is designed to keep answers bounded by approved content, preserve the knowledge owner’s brand and audience relationship, and give administrators visibility into engagement, unanswered questions, content gaps, and support needs. Sidekick is available on the web, iOS, and Android, making approved expertise accessible 24/7 without turning it into a generic AI experience.

Longer version

Sidekick Platform helps organizations and expert creators make their trusted knowledge usable in conversation. Instead of leaving expertise locked inside documents, videos, podcasts, training libraries, research archives, websites, and support materials, Sidekick turns approved source content into branded AI knowledge channels that audiences can access through web and mobile experiences.

Audiences ask questions in plain language and receive answers grounded in the material the knowledge owner has selected and approved, with source attribution that can be reviewed and verified. For enterprises and institutions, this creates a scalable way to support onboarding, compliance, member services, education, internal navigation, and public-facing guidance. For expert creators, educators, researchers, coaches, and consultants, it creates a way to make deep bodies of work more accessible without losing authorship, attribution, or the direct audience relationship.

Sidekick is built for environments where accuracy and trust matter. Responses are designed to stay bounded by approved content rather than open-ended web results, and administrators can see what people are asking, where content gaps exist, and where additional support may be needed. The result is a practical bridge between static knowledge bases and generic AI assistants: a controlled, source-attributed AI channel for the expertise an organization or expert already owns.

Competitive frame

Most AI tools serve one stakeholder. Sidekick is the only platform with a coordinated system of purpose-built AI agents simultaneously serving three distinct roles in the knowledge delivery chain, each with unlimited memory of every individual interaction.

The Personal Sidekick is assigned to every individual audience member. It is not a chatbot serving a crowd. It is a dedicated AI guide assigned to each person, getting to know them individually, maintaining unlimited memory of every interaction and conversation across the entire platform, and proactively delivering relevant expertise matched to their specific needs, interests, and goals. Every member of your audience has their own Sidekick, always available, always remembering.

The Expert Sidekick serves the knowledge holder, turning approved content into a branded, source-attributed conversational channel that keeps the creator’s voice, authorship, and audience relationship intact. Every Expert Sidekick maintains unlimited memory of every conversation with each individual user, treating them as a unique person with distinct needs and interests, continuously personalizing and deepening the relationship over time. At scale, this means millions of audience members each experiencing what feels like a dedicated, ongoing one-on-one relationship with the expert’s knowledge. And because the Personal Sidekick is always present alongside every Expert Sidekick interaction, audience members can always ask their Personal Sidekick to recall, connect, or build on anything from any prior conversation with any expert.

The Program Manager Sidekick serves the channel operator as the intelligence layer of the entire knowledge delivery system. It goes beyond configuration and content oversight to close the feedback loop between audience behavior and knowledge improvement. Conversation patterns, engagement signals, and direct audience feedback reveal what people are asking, where they struggle, where content gaps exist, and where new material can create more value. This means the knowledge delivery system is never static. It continuously improves to serve the widest diversity of users, at the appropriate depth for each individual, informed by real engagement across the entire audience.

Together, these three agents synchronize the full knowledge delivery cycle. Every audience member receives a personalized, continuously evolving experience with unlimited memory. Experts retain ownership, authorship, and an enduring individual relationship with every person in their audience. Administrators gain visibility, feedback, and the tools to continuously improve knowledge delivery at scale. No other platform in this space is designed around this three-way stakeholder architecture.


At a Glance

Key facts

CompanySidekick Platform, operated by Sidekick Wellness Inc.
CategoryAI knowledge platform; source-attributed AI knowledge-channel platform
Founded2023
Primary audiencesEnterprises, institutions, educators, public-sector programs, healthcare organizations, nonprofits, universities, and expert creators
Core promiseBranded AI knowledge channels grounded in approved content, with source-attributed answers
Supported contentDocuments, PDFs, videos, podcasts, research, articles, presentations, and websites
AccessWeb browser, iOS, and Android
Availability24/7
Data policyPrivate content is not used to train shared AI models without authorization
Websitesidekickplatform.com
HeadquartersLos Angeles, CA
Media contactKarin Andrea Stephan · media@sidekickplatform.com

Brand Assets

Logos & marks

Download and use on the appropriate background. Please don’t recolor, stretch, rotate, or add effects, and keep clear space equal to the height of the mark on all sides.

Sidekick Platform logo on dark
Primary logo — on darkDownload PNG
Sidekick Platform logo on light
Primary logo — on lightDownload PNG
Sidekick square logo
Square logoDownload PNG
Sidekick icon for light backgrounds
App icon — for lightDownload PNG
Sidekick icon for dark backgrounds
App icon — for darkDownload PNG
Sidekick favicon

Vector (SVG) versions and a single downloadable asset bundle (.zip) can be added once available.


Brand Assets

Colors & typography

Accent / Indigo#818CF8
Base / Dark#141414
Surface#1F1F1F
Text / Light#F5F5F5
Border#2E2E2E
Typeface

Figtree — used across product and marketing for headings and body. Available on Google Fonts.


Proof Points

Validated with 1,000+ U.S. veterans

Reportable results from a formal study, conducted through a collaborative research and development project with the Veterans Health Administration Office of Healthcare Innovation and Learning.

92.5%

would recommend Sidekick

85%

reported improved ability to identify the VA resources available to them

80%

reported improved ability to access VA staff and services

VA-related references describe a collaborative research and development project and do not imply endorsement by the U.S. Department of Veterans Affairs. Sidekick supports navigation and education; it does not replace professional advice, emergency services, or official decisions.


Our Company

Company & Team

Background on our company and the team behind Sidekick.

Company background

Sidekick Platform, operated by Sidekick Wellness Inc., was founded in 2023 by the team behind a digital health platform acquired by a public healthcare company. The company applies that experience in high-trust, high-stakes knowledge environments to help organizations and experts make approved expertise accessible through branded AI channels.

Leadership
  • Amir Rubin — Chairman & CEO
  • Zachary Chun — President & COO
  • Jeff Bellinghausen — Chief Technology Officer
  • Jeremy Bays — Chief Financial Officer
  • Brendon Hale — Chief Science and Product Officer
  • Karin Stephan — Chief Growth Officer
  • Courtney Salvey — Vice President, Applied Science
  • Tico Ballagas — Vice President of Software Engineering
  • Nereida Rosado — Director of Quality Assurance and Quality Control
  • Eyal Rubin — Head of Backend & Platform Engineering
  • Eitan Machover — Head of Strategy
  • Dan Paullus — Creative Director

Approved Quotes

Pull quotes

Quotes reporters may use directly, attributed as approved.

Amir Rubin, CEO

“Sidekick was built around a simple idea: the people who own trusted expertise should also control how that expertise is discovered, attributed, and experienced through AI.”

Courtney Salvey, VP of Product Development

“Organizations do not need another generic chatbot. They need a trusted channel where their audiences can ask questions and get answers grounded in the content the organization has approved.”

Brendon Hale, Chief Science and Product Officer

“Sidekick turns expert-approved content into branded knowledge channels where audiences get source-attributed answers they can trust.”


Press Contact

Get in touch

For interviews, briefings, or asset requests, contact Karin Andrea Stephan at media@sidekickplatform.com. We aim to respond within two business days.

Also reachable at info@sidekickplatform.com · LinkedIn